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The Halfway Inn Newbury

Branding & web design for Berkshire based restaurant
Project

The Halfway Inn is a 1940s based restaurant based based in Berkshire located directly between Hungerford and Newbury. The Halfway is actually titled as its location is the old halfway point between Bath and London. The restaurant is easily located by the A34 which flows a vast amount of traffic from Hampshire, though Berkshire and up to Oxfordshire. The Halfway boasts a warm and comfortable environment where ambiance, food, drink and service culminate into a crescendo of excellence.

The Halfway Inn required fresh branding accompanied throughout all of the printed materials by a fully optimised website design. With a 1940s theme throughout complimented by an amazing a la carte menu the visual presence really needed to stand out rom the crowd.

The Solution

With the use of slick new branding and a high impact website we were able to catapult The Halfway Inn into the competitive market place boasting it’s high end dinning experience. All of our websites are mobile responsive which means a great user experience every time and on every device.

Branding

When we set out to develop the branding we researched thoroughly to encapsulate the vibe of the establishment. The dining experience matches the charm of the business so we decided to reflect that in the branding using charming font and a hand drawn flag to reference the ‘halfway’ point between Bath and London. The logo design was then finished off with a clean circular lock up housing the brand with confidence.

Web Design

Once the branding was completed we moved onto the website design. Again we reference the charm of the restaurant referencing the dining experience with little design decorations and touches throughout. We worked with a local photographer which is always welcomed. Professional photography always takes the visuals of a website to a whole new level.

With the style of the website and user path defined we then built in a booking feature that worked hand in hand with booking websites like trip adviser and booking.com. Using the vibrant image library, we then built a gallery showcasing the charm of the location.

Graphic Design

Following the launch of the website and the branding we headed straight back to the studio to work on print materials to support the logo design. Once design, we enlisted a local print company to collaborate with to bring the highest spec finishings to the designs. In all, we completed business cards, flyers, menu designs and tablet talkers.

We approached James at JC Design to work on the branding and website design for our establishment, The Halfway Inn. James really picked up on our keep brand beliefs and this was reflected throughout the logo design, website design and print materials produced. Since we’ve given our establishment a well deserved facelift, business has been booming.
James Callery
Owner

 

Get in touch today

If you’re looking for a new website for your company or would like a responsive website design equipped for all devices please don’t hesitate to get in touch and we can discuss how we can help you take that big leap for your online presence.

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